2018 Profile of Home Buyers and Sellers

The National Association of Realtors completes an annual survey with information on demographics, house characteristics, and the experiences of home buyers and sellers.


I like to use this report to stay on top of current trends as well as guide my marketing plans for the sellers I am working with. 88% of Buyers are online looking for homes? Great, we'll be online - everywhere! And 87% of Buyers thinking photographs are really influential? Awesome, get the professional photographer out there to make sure the online marketing is doing it's job!